Trade Show Giveaway

6 Trade Show Giveaways That Attendees Actually Want (With Data-Backed Reasons)

Ever walk through a trade show and end up with a bag full of pens and stress balls you’ll never use? Same here. But it doesn’t have to be that way! In this blog post, we’ll share 6 trade show giveaway ideas that attendees will actually want to take home. We’re talking about practical items they’ll use every day, not stuff that ends up in the donation pile. So ditch the boring swag and get ready to make a lasting impression at your next trade show.

We’ve compiled a list of 6 trade show giveaways that are sure to be a hit, based on what attendees find truly useful and memorable. So let’s get started.

06 Best Trade Show Giveaway Ideas

Portable Chargers

Our phones are lifelines these days, and a dead battery can be a disaster.  A study by the Promotional Products Association International (PPAI) found a whopping 94% of people keep power banks they receive as promotional items. Choose one with a high mAh (milliampere-hour) rating for a longer charging life.

Reusable Water Bottles

Sustainability is a big deal, and attendees appreciate practical giveaways.  According to a Freedonia Group study, the reusable water bottle market is expected to hit a massive $20.5 billion by 2027. Go for bottles with double-wall insulation to keep drinks hot or cold.

Stress Relievers

Trade shows can be overwhelming!  Help attendees unwind with branded stress relievers.  Another PPAI study revealed that a staggering 85% of people keep stress relievers they get as promotional items. Fidget spinners, squishy toys, and kneadable stress balls are all popular options.

Tech Organizers

Tangled cords and lost chargers are a universal struggle.  Offer tech organizers to help attendees stay organized on the go.  A survey by the British Promotional Merchandise Association (BPMA) found that an impressive 83% of people keep tech organizers they receive as giveaways. Sure to look for organizers with compartments for chargers, headphones, and other tech essentials.

Customizable Tote Bags

A tote bag with your logo is a versatile giveaway that attendees can use long after the show.  The Advertising Specialty Institute (ASI) reports that tote bags are the most popular giveaway item year after year. Consider offering a variety of sizes and materials to cater to different needs.

Notebooks & Pens

Don’t underestimate the power of a simple notebook and pen set!  According to a PPAI study, a surprising 79% of people keep pens they receive as promotional items, and 74% keep notebooks. Choose high-quality pens that write smoothly and notebooks with a good page count.

By offering giveaways that are both functional and relevant to your target audience, you’ll boost brand awareness and not only make your trade show booth more engaging with 10′ x 10′ displays but also create positive associations, and ensure your company sticks in their minds long after the trade show ends. Remember, the key is to provide something attendees will genuinely find useful and use regularly.